Which Advertising Medium is the Best Bargain Hunter Medium?

 



The AdweekMedia/Harris Poll asked consumers which advertising medium helps them most in their search for a bargain. Of the respondents, 35% said that TV ads are their favorite form of bargain hunting. The next most popular type was online ads with 19% of the vote. Television ranked second with 8% of the vote, followed by newspaper/magazine ads with 4% of the vote. The results are encouraging, but more research is needed to determine the most effective bargain hunting vehicle.

The best way to attract bargain hunters is to advertise the features and benefits of their products. While there are many forms of mobile marketing available, focus on drawing them into your store or onto your website. Once they arrive, you can make your mobile marketing pitch. This way, you'll be able to entice them to spend even more money. In addition, you'll have the added benefit of being able to track their browsing and buying habits.

To attract bargain hunters, offer an incentive to visit your store or website. If the discount is high enough, you're on your way to attracting potential customers. Besides offering discounts, use the "Buy It Now" button to let customers know that the item they're looking at is already on sale. This will draw them into your store or website. You can also integrate your mobile marketing strategy with your social media presence. You'll be able to attract these consumers with mobile ads, while still keeping the same price as you would at a brick-and-mortar location. Wanting additional visit Bargainhunter.medium.com

One of the most important ways to attract bargain hunters is to offer them a freebie, or a discount that is bigger than what they'd normally pay. Often, people with mobile devices will spend more time searching for a discount than those who shop at brick-and-mortar locations. A survey from Morning Consult showed that 24 percent of consumers say they won't go shopping in a brick-and-mortar store in the next six months. By offering freebies and incentives, businesses can capture the attention of these shoppers.

When a bargain hunter is shopping, they prioritize clearance sections and bargain bins. They look for clearance items first and the signage and items later. They'll also prioritize the discount signs and look for sales on holiday shopping sites. They'll also be looking for deals on online stores. A bargain hunter will look for discounts and promotions for the holidays, and not only in brick-and-mortar locations. These shoppers prefer to shop online, and the bargain hunters in these communities are looking for a discount.

The bargain hunter isn't only a woman who buys cheap items. The most common form of bargain hunting is the young person who is eager to buy the best item at the lowest price. In-person retailers may be able to sway a bargain hunter with an appealing price. A child's desire for a bargain is strong. A teenager with the same desire will be more likely to buy a used car.

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